Warwick Wakefield promoted to Flexeserve® Customer Experience Director

Nuttall’s is pleased to announce the promotion of Warwick Wakefield, formerly Development Chef, to the newly created role of Customer Experience Director for Flexeserve®.

The appointment will see Warwick head up the customer-facing aspects of the business to ensure every touch point that our customers have with the brand and our products is consistent.

Flexeserve Zone®, the flagship product range under the Flexeserve® brand, comprises a patented hot food-to-go technology that maintains a wider variety of foods at optimum serving temperatures for longer than any other unit on the market, without compromising taste or texture.

One giant leap for hot-holding

Warwick has been pivotal in the development of the Flexeserve® customer experience that is unrivalled in the industry. To achieve this, he has also built relationships with key partners in packaging and food manufacturing to create a complete solution for end users.

The team can now assist with menu development, packaging optimisation and recommendations as well as operational support for in-store operators. This allows the Flexeserve® customer to optimise hot-holding results before launching into stores and maximise return on investment through industry-leading food quality and hold times.

In his new role, Warwick will continue to collaborate on our overall strategy and deliver it through our sales and marketing team – while ensuring customer experience remains consistent.

Words on Warwick

Warwick joined the Flexeserve® team in 2014 and has spent the past five years working with clients to find solutions for the effective hot-holding of their existing product lines, as well as creating all-new products.

Jamie Joyce, Chief Executive of Nuttall’s, says: “Warwick’s role in the incredible success of Flexeserve Zone® over the past few years cannot be understated.

“When we decided to focus on the end consumer – the customers of our customers – the quality of the food itself became the priority. Warwick’s understanding of the relationship between different food types and Flexeserve® technology, the intricacies and effects of packaging materials and the operational challenges which retailers face has allowed us to provide an unparalleled solution.

Warwick has been instrumental in transforming our Foodservice Innovation Centre into a facility that sets us apart from our competitors, and in creating an experience for our customers and suppliers that assists us in becoming the market leaders in hot food-to-go.

“Over the years, it’s become apparent that Warwick has so much more to offer the business and our customers. As such, we are delighted to see him take on a role that represents that. Warwick’s role will now encompass every element of our customers’ interface with the business and he will be responsible for all Sales and Marketing aspects of the Flexeserve® brand.

“The timing is right too. The growth of Flexeserve® is exponential and the people that know Flexeserve® best will ensure that the customer experience we have crafted together is maintained, and continues to develop, over a much larger customer-base.”

Onwards and upwards

One of Warwick’s first challenges will be re-branding the Foodservice Solutions Division as Flexeserve® to streamline brand recognition and position us as a global leader in hot-holding solutions.

Warwick says: “I’m delighted to be taking on this new role as Customer Experience Director. Along with our clients, we have achieved so much over the past few years in our Development Kitchen. Stepping away from that part of the job will be difficult but we are a very close team and I will always be on hand to support and assist our customers.

“It’s an incredibly exciting time for us as a business and I am extremely proud of how Flexeserve® has developed in such a short period of time. I’m looking forward to taking the entire Flexeserve® customer experience to another level and applying it to new channels and emerging markets.”

Big things ahead

Flexeserve® will be appearing at this year’s EuroShop exhibition in Düsseldorf, Germany from 16th-20th February 2020. The event is the world’s largest and most prestigious trade fair for retail investment requirements.

At EuroShop, Warwick will be accompanied by Chief Executive, Jamie Joyce, and many other key members of the Flexeserve® team – showcasing the latest Flexeserve® products and providing industry leading hot-holding advice.

You can find Flexeserve Zone® in Hall 14 – Food service equipment, Stand E56. On hand during the show will be the Flexeserve® team, covering sales, food and menu development, technical expertise, packaging technology and international distributor support.

If you’d like to arrange a meeting with us throughout the duration of the show, please get in touch.