Flexeserve Zone Lite dazzles at record-breaking NACS Show

Flexeserve’s growth in the Americas continues, with their latest innovation achieving NACS Cool New Products Top 10 status, alongside their biggest NACS presence yet.

Flexeserve is the world-leader in hot food-to-go units. With a mission to advance the quality and convenience of all food operations, their involvement in events throughout the world is integral to meeting their goals.

Attracting excitement and attention from across the globe, the National Association of Convenience Stores (NACS) Show is the premier event for North America’s convenience and fuel retailing industry. The prestigious gathering showcases insider news, education opportunities and discussions to grow relationships and absorb invaluable expert knowledge.

Flexeserve's team of hot food experts demonstrates how they can help NACS Show attendees sell more and waste less with their latest game-changing products and services — Flexeserve’s team of hot food experts demonstrates how they can help NACS Show attendees sell more and waste less with their latest game-changing products and services

The 2024 show was a huge success for NACS, setting a record high of over 26,000 attendees, keen to see the latest developments for c-stores and hot food operators. This provided an excellent opportunity for Flexeserve, the innovators in food-to-go hot-holding, to wow industry heavyweights with their latest advancements.

“NACS is always a highlight in Flexeserve’s event calendar,” Flexeserve Inc. President, Dave Hinton, stated. “We get to talk to so many passionate people and explore how we can help them sell more and waste less with our latest game-changing products and services.”

[L-R] Flexeserve Inc. President, Dave Hinton hosts an expert live panel with executives from convenience giants, Gate Petroleum (Andy Spink) and Circle K (Lee Hawkinson), discussing exciting new innovations in equipment and packaging

With educating and aiding customers on their hot-holding journeys being a key part of Flexeserve’s mission, it was fitting that Dave Hinton was on-hand to host an expert live panel. Along with executives from convenience giants, Circle K and Gate Petroleum, their discussions into exciting new innovations in equipment and packaging were met with great enthusiasm for the brands involved, as well as the industry’s future.

Lee Hawkinson, Head of Facility Rehabilitation and Concept Design at Circle K, made a distinct observation during the panel. “When choosing new equipment, it’s important to make sure it is flexible enough for a smooth transition as a c-store moves from one daypart to another.”

[Clockwise] Food demo with Flexeserve Inc. Culinary Director, Sean Landrum; Flexeserve Zone Xtra; Flexeserve Inc. Sales Manager, U.S. and Canada, Conrad Randell shows customers how they can sell more and waste less

This is exactly what can be achieved by investing in Flexeserve products and services. All food held in a hot-holding unit requires its specific needs to be addressed through the correct cook method, packaging microclimate, holding temperature, and more. Only Flexeserve Solution, the industry’s first hot-holding service, can address these needs to achieve total operational efficiency and the food quality expected by today’s consumers across all dayparts.

As part of this service, Flexeserve’s hot grab-and-go experts also recommend the perfect unit for your food programme’s needs. And for c-stores, the latest Flexeserve innovation is just that …

At NACS, Flexeserve was keen to unveil a new product as one of the show’s many highlights. Flexeserve Zone Lite, part of the world-leading Zone range, is the smallest hot-holding unit yet. This incredible new product offers game-changing versatility and is designed to revolutionise food-to-go operations in c-stores.

Flexeserve Zone Lite achieves Top 10 status in NACS Cool New Products

Featuring a 120V power supply, Lite delivers Flexeserve’s patented 3D convection technology anywhere it’s needed. The new product is also compact, ultra-lightweight and stackable, making it a great ‘starter’ unit for new operations, or a fantastic counterpart for any units already in use.

“It was clear from the start that attendees were very excited about Lite’s possibilities,” Dave continued. “With this smaller unit, customers can create Micro Market areas within their c-stores, or boost impulse-buying opportunities right at the cash register.”

Lite’s impressive design and profit-enhancing potential led to its inclusion in the NACS Cool New Products Preview Room. This is the home for innovations, products and services that are most likely to impress attendees and become future successes. Visitors to the room were able to scan QR codes of the products they were most interested in, which also counted as a vote towards the highly coveted Top 10 list.

Featured in, and awarded Top 10 status, in the NACS Cool New Products Preview Room, Flexeserve Zone Lite impressed show attendees and visitors to the Flexeserve stand

At the show’s conclusion, Lite was announced as placing ninth in the Top 10 out of more than 300 products considered – a phenomenal result for a product only seen for the first time at this event.

“We’re ecstatic at how well Lite has been received at NACS,” Flexeserve Inc. Sales Manager – U.S. and Canada, Conrad Randell said. “The people have spoken – with Lite being a Top 10 Cool New Product, it’s clear there’s a Flexeserve unit for every hot food operation in the world.”

This result has generated excellent momentum for Flexeserve Inc. heading into 2025. With Flexeserve Zone Lite on the horizon for customers, expansion into new and existing markets, and a host of other exciting initiatives – it’s a great time to be in the Home of Hot-holding.