Hot, fresh and still the best
Your food, available for longer and staying fresher with Flexeserve
A fresh perspective
At Flexeserve, our mission is to advance the world of food-to-go. But to do that, we need to change what people think is possible …
As customers, we’ve all experienced disappointment with the quality of grab-and-go at some point. Whether it be too dry, soggy, cold or just flavourless – hot food needs to be kept at its best to be enjoyed fully.
And that’s where our hot-holding technology changes everything. Only with Flexeserve can you keep food held at freshly-cooked quality for longer than ever thought possible. No compromise, no disappointment, just your food the way it was meant to taste.
Where to find us
Join us at Stand L941 on the main walkway near Keynote Theatre 1 – our largest stand yet at lunch! There, we’ll walk you through exactly how Flexeserve’s world-leading technology and expertise can help you sell more and waste less.
Supported by our team of experts, Head of Customer Development, Holly Francis and EMEA Key Account Manager, Kristian Ward, will be on hand to book in time slots with you for more in-depth discussions.
A world of menu opportunities
While your customers may already have basic expectations of what they’ll find displayed in a hot-holding unit, the reality with Flexeserve is much more exciting. Now you can deliver on quality and freshness across a huge menu of unexpected options.
From gourmet curries at the most popular restaurant in town to a bakery making the finest warm almond croissants, or your favourite supermarket’s latest range of cultural cuisine – there are no limits. Instead, we believe there’s a Flexeserve product for any kind of food and any operation’s needs.
See true hot-holding in action with a wide range of food showcased in our products at lunch! 2024.
Going the XTRA mile
The latest in our range of Flexeserve Zone hot-holding products – Xtra, was created with ‘more’ in mind. Offering supersized capacity, an 80% increase from our countertop models, Xtra gives you more chances to ‘wow’ customers, more variety in your menu and more opportunities to sell in your busiest dayparts.
As a Flexeserve first, Xtra is available as a 1 tier unit, as well as 2 tier, to give you the largest air curtain possible and offer even more variety in the food held.
Xtra is also Connect-ready. Part of Flexeserve Solution, Connect by Flexeserve is the first cloud-based service for hot-holding. Giving you the power to completely automate your hot food offering, Connect removes pressure on busy teams to always ensure total operational efficiency.
Sell even more and waste even less with these XTRA benefits
XTRA capacity 
Wider food variety 
Greater efficiencies 
XTRA visibility 
Increased availability 
Reduced restocking 
Vote for XTRA
The Innovation Challenge at lunch! celebrates the top new products from the show. Whether it be great new food and drink concepts, packaging, or even our own Flexeserve Zone Xtra, everyone has a chance of winning the coveted Gold award.
Having been lucky enough to win in 2023 for Connect, we’re excited to have the chance to do so again with Xtra this year and hope to receive your vote. Visit the Innovation Challenge Gallery at the back of the event hall to have your say at lunch! 2024.
Focus like no other
Only Flexeserve puts the time and effort into hot-holding that’s needed to achieve the impossible.
Our unique 3D heat convection system retains food’s moisture for extended freshness, rather than continuing to cook it, so every item on our shelves still looks and tastes the same as when it was added.
Our competitors, however, cannot say the same.
Our research shows they see a loss in quality of up to 50% in under 90 mins and a loss of up to 90% in 120 mins. Meanwhile, food held by a Flexeserve unit shows unparalleled consistency, and maintains high quality for longer than ever thought possible.
A Solution for your revolution
Our technology is the first step in your journey to achieve true hot-holding …
Flexeserve Solution, the industry’s only hot-holding service, can completely revolutionize your hot food programme, changing perceptions of what you thought possible and raising industry standards.
Throughout the Solution experience, our team of hot food experts will guide you on everything. From the menu you’re serving, to cook methods, the Flexeserve unit to meet your needs and even the correct packaging for your food – no detail is left untouched.
Book a meeting with our team of experts at lunch! 2024 and discover how Flexeserve Solution can change your game and help you sell more and waste less.
Our customers ...
Winner of the Queen’s Award for Innovation, Flexeserve Zone introduced the world to true hot-holding, allowing for unbeatable food-to-go quality.
Display a wider variety of food for improved sales potential – Xtra gives you 80% more capacity than our other countertop products.
The ideal solution to the lunch rush, our Rear Feed range enables you to restock from behind the counter to maximise speed and efficiency.
Our range of countertop units means you can enjoy our world-renowned hot-holding technology, even when floor space is limited.
The perfect all-rounder, Flexeserve Hub offers high capacity to elevate both your front-of-house or back-of-house operations with ease.
The first service to introduce cloud-based automation to the world of hot-holding. Control your entire operation at the touch of a button.
