Supersize your countertop capacity with our NEW Flexeserve Zone XTRA

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A fresh perspective

At Flexeserve, our mission is to advance the world of food-to-go. But to do that, we need to change what people think is possible …

As customers, we’ve all experienced disappointment with the quality of grab-and-go at some point. Whether it be too dry, soggy, cold or just flavourless – hot food needs to be kept at its best to be enjoyed fully.

And that’s where our hot-holding technology changes everything. Only with Flexeserve can you keep food held at freshly-cooked quality for longer than ever thought possible. No compromise, no disappointment, just your food the way it was meant to taste.

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Where we were

We were at the ExCel Centre in London for lunch! 2024 and met so many great attendees at our largest stand yet. Our team of experts walked you through exactly how Flexeserve’s world-leading technology and expertise helps you sell more and waste less.

If you weren’t able to hear from our hot-holding specialists directly, however, please watch the video on this page to see what you missed out on. We hope to see you at an event in the future!

A world of menu opportunities

While your customers may already have basic expectations of what they’ll find displayed in a hot-holding unit, the reality with Flexeserve is much more exciting. Now you can deliver on quality and freshness across a huge menu of unexpected options.

From gourmet curries at the most popular restaurant in town to a bakery making the finest warm almond croissants, or your favourite supermarket’s latest range of cultural cuisine – there are no limits. Instead, we believe there’s a Flexeserve product for any kind of food and any operation’s needs.

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Going the XTRA mile

The latest in our range of Flexeserve Zone hot-holding products – Xtra, was created with ‘more’ in mind. Offering supersized capacity, an 80% increase from our countertop models, Xtra gives you more chances to ‘wow’ customers, more variety in your menu and more opportunities to sell in your busiest dayparts.

As a Flexeserve first, Xtra is available as a 1 tier unit, as well as 2 tier, to give you the largest air curtain possible and offer even more variety in the food held.

Xtra is also Connect-ready. Part of Flexeserve Solution, Connect by Flexeserve is the first cloud-based service for hot-holding. Giving you the power to completely automate your hot food offering, Connect removes pressure on busy teams to always ensure total operational efficiency.

Sell even more and waste even less with these XTRA benefits

XTRA capacity
Wider food variety
Greater efficiencies
XTRA visibility
Increased availability
Reduced restocking

Focus like no other

Only Flexeserve puts the time and effort into hot-holding that’s needed to achieve the impossible.

Our unique 3D heat convection system retains food’s moisture for extended freshness, rather than continuing to cook it, so every item on our shelves still looks and tastes the same as when it was added.

Our competitors, however, cannot say the same.

Our research shows they see a loss in quality of up to 50% in under 90 mins and a loss of up to 90% in 120 mins. Meanwhile, food held by a Flexeserve unit shows unparalleled consistency, and maintains high quality for longer than ever thought possible.

A Solution for your revolution

Our technology is the first step in your journey to achieve true hot-holding …

Flexeserve Solution, the industry’s only hot-holding service, can completely revolutionise your hot food programme, changing perceptions of what you thought possible and raising industry standards.

Throughout the Solution experience, our team of hot food experts will guide you on everything. From the menu you’re serving, to cook methods, the Flexeserve unit to meet your needs and even the correct packaging for your food – no detail is left untouched.

Our customers ...

Winner of the Queen’s Award for Innovation, Flexeserve Zone introduced the world to true hot-holding, allowing for unbeatable food-to-go quality.

Flexeserve Zone

Display a wider variety of food for improved sales potential – Xtra gives you 80% more capacity than our other countertop products.

Flexeserve Zone XTRA

The ideal solution to the lunch rush, our Rear Feed range enables you to restock from behind the counter to maximise speed and efficiency.

Flexeserve Zone Rear Feed

Our range of countertop units means you can enjoy our world-renowned hot-holding technology, even when floor space is limited.

Flexeserve Zone Countertop

The perfect all-rounder, Flexeserve Hub offers high capacity to elevate both your front-of-house or back-of-house operations with ease.

Flexeserve Hub

The first service to introduce cloud-based automation to the world of hot-holding. Control your entire operation at the touch of a button.

Connect by Flexeserve

Read our team's profiles

Improve your hot food-to-go offering

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Our accreditations and memberships

UKCA certification logo CE certification logo CB certification logo ETL sanitation listed logo ETL listed logo Conforms to Standard UL 197 and NSF-4. Certified to CSA Standard C22.2 No. 109. ISO 9001, ISO 14001, ISO 45001 Real Living Wage logo Greater Birmingham chamber of commerce logo Greater Birmingham transatlantic chamber of commerce logo FEA logo The British Sandwich & Food To Go Association MAKE UK MAKE UK, The Manufacturers' Organisation Alcamus logo Specifi logo AutoQuotes